Design of chocolate processed product packaging with Kansei engineering approach in SME-scale cocoa processing industry in South Sulawesi

Packaging is one of the keys to maintaining product quality, packaging involves designing and producing activities, protect product. always design so that message can be conveyed consumers, current function as well an effective marketing medium. The method used in this study kansei engineering data were obtained from distributing questionnaires lasted for 1 month with aim research, namely, obtain word determine redesign chalodo candy packaging. Based on results research processing carried out SME-scale cocoa industry, it still found not accordance customer expectations, especially has ordinary materials made plastic appearance consumers less interested This aims create a new according wishes using Kansei Engineering translate psychological feelings designs chocolate products.